ABOUT

Start to Finish

Not just a motto but a mindset.

It goes way beyond the race or the gym. It’s how we show up in every part of life.

Founded in 2024 and based in Los Angeles, we design for the everyday athlete. For those not solely chasing medals or stats, but emphasizing effort. Pushing themselves with no audience. Doing the unimaginable. Breaking barriers.

For the ordinary people doing extraordinary things.

Intended for movement
Intended for performance
Intended for the Start to Finish